Sending the Right Message to Patients

IT'S EASY TO GET CAUGHT up in the swirl of digital health solutions. It's much more difficult to take a step back and ask the age-old question "is this what our clients (in this case, patients) actually want?"

No drum roll necessary, patients are making it clear that they prefer email and texting – and that doesn't stop when they visit their care providers.

  Sources:  1 ,  2 ,  3 ,  4

Sources: 1, 2, 3, 4

As we can see with the low patient portal adoption rates, digitizing a healthcare routine will not automatically improve it or provide additional value to patients.

Instead, we can listen to what patients want, anticipate their needs and innovate with improvement in mind, rather than getting lost in the excitement of disruption itself.

Take care.